Why We Startup: The High of Creation and The Wonderful Wizard of Oz

I first did magic when I was eleven. I made a lemon dance across a screen. It looked effortless but it took me countless hours. I debated the lemon’s smile; I finagled the dancing animation; I almost quit, but I did it. I put it on my site and watched it dance.

The (not currently dancing) lemon

Just like the Wizard of Oz I had discovered the truth: magic requires a lot of hard work and a curtain. And there is no high like successfully pulling off magic.

So why do we throw our lives into startups, working long hours, fighting through daily failures and (mostly) not being paid enough? I don’t think it’s for some future payoff. Instead, we’re addicts seeking that next high.

You might think this high comes from having an idea. Certainly, there is joy in an idea. It can energize, inspire and push you to do great things. But it is fragile and could fall apart with one wrong word or bad day. The true startup addict knows that ideas are too fleeting for the high you’re really chasing.

The high comes from creating something out of nothing. Because, after all, what is more magic than that?

So, together, we work hard behind our curtain. We nurture our ideas into a plan. We start building, brick by brick. We change our plan. We build more. Halfway through we look at what we’re building and are sure everything is going wrong. We panic and then push harder. The last 10% seems to take as long as the previous 90%. Finally, we release. Our idea is live. It is all worth it.

All too soon the high is gone and we must start again. Looking for our next tweak, our next idea. Searching for our next creation high. Won’t you join us? We might even let you look behind the curtain.

Follow me on Twitter as @meganberry