Megan Cossey
Writer, Editor, Communications Trainer, and Fact Checker to the Stars! www.megancossey.com
2) A small portion of total Internet users are in the U.S. Every site is global — but to very different degrees. So without a disclaimer that we’re only interested in the U.S., only showing U.S. numbers could be highly misleading.
A mile wide, an inch deep
Ev Williams
4.2K56
As someone who used to work in communications for the UN, it is insanely misleading. We had to constantly take into account the media habits of different regions and countries. I mean, sub-Saharan Africa gets most of its news from the radio (or at least it did the last time I had to keep up with that kind of trend). I find it endlessly frustrating the stream of U.S.-only studies and metrics when it comes to the world of social media. This isn’t cable TV people!