Lastly, it’s not clear whether Comscore’s numbers include app traffic. I know they track app usage to some extent, but are they counting all of NYT’s apps in the above chart (or Buzzfeed’s)? (Leave a note here if you know.)
A mile wide, an inch deep
Ev Williams
4.2K56

It is also important to consider — or measure if possible — WHO is actually reading the NYT versus Buzzfeed. As in, position, influence, wealth, all that fun stuff.