And WTF has happened to our culture when we just take it as fact that everyone needs to have multiple jobs and work as a cab driver and rent out every square inch of space in their apartment and be a task rabbit gopher who waits in line for tickets when they’re not walking dogs or temping and we all just chalk it up to “progress”??? In the old days, this meant your life was falling apart. Now it just means you’re part of “the sharing economy.”
Pretending at closeness is really the only way forward for anyone who wants to make money on the internet. As such, watch as organizations pretend, with increasing intensity, that they are individuals. Start counting how many times platforms, services and websites entreat you in human voices, with awkward humor, for money. Watch as the things we expect to be invisible, utilitarian, start oozing emojis and winky-smileys. Even Silicon Valley, global epicenter of whitewashed empathy voids and 1-percenter sci-fi wank fantasies, is going to pretend it cares about you. Especially Silicon Valley. Ugh.