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So what exactly is a buyer persona and why should you care about spending time developing personas for your business?

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You might have heard the term “buyer persona,” “customer avatar,” “marketing personas,” or “marketing profiles” before. While you might dismiss these terms as meaningless marketing buzzwords, developing buyer personas is actually the key to creating a profitable and customer-focused business model.

So what exactly is a buyer persona and why should you care about spending time developing personas for your business? Read more to find out!

What is a buyer persona?

A buyer persona is a research-backed profile that shares detailed information about your business’s target customers. This profile describes your target customers’ demographics, behavior, motivations, goals, challenges, and anything else needed to get a…

It doesn’t matter if you have the most flawless blog, article, or home page in the world if no one clicks on your website to see it

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Have you ever searched for something on Google? (Who hasn’t, right?) Have you ever stopped to wonder though, how and why those top ten site options you see ended up there? The quick answer: SEO.

SEO, or Search Engine Optimization, is the process that helps websites rank in Google so they come up at the top of the list in searches. SEO is like the invitation to the party you are hosting — without it you end up by yourself in your party hat feeling sad. And nobody wants that!

If you or your business are trying to rank in…

Learn more about the buyer’s journey and how to nurture your audience to the sale with content ideas that meet your audience where they are with exactly what they need

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One of the biggest mistakes I see all the time with content marketing is creating content that is always pushing the sale. This assumes that every person reading your content is ready to whip out their credit card at any moment and make the purchase. While some might be at that point, most of your prospects are not ready to buy. What ends up happening with this kind of sales pitch content creation strategy is that you end up creating content that is all about you, and not about your prospect.

By focusing most or all your content on your…

6 signs that it’s time to offload the content creation process

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As a business owner, you work hard for the day where you can say that things are going well. You want your business to be successful and for the long hours you’ve put in to finally pay off.

Finally, that day comes when you are reaching the level of success you’ve been working so hard for. It’s at this point in the growth of a business when you realize that you or your small team just can’t do it all anymore. The emails, blogs, website, SEO, social media, and all things content creation start piling up.

At this point you…

Learn more about what keywords are, why you need to do keyword research, and what free tools you can use for valuable keyword support

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In this article, I walk you through some easy ways that you can do keyword research for free. You will learn more about what keywords are, why you need to be doing keyword research, and what free tools you can use for valuable keyword support.

What Are Keywords?

Google (and other search engines) are always working to improve your search results so that you get the best answer to your question. After all, that’s why you type your questions into Google — because you want an answer to your question and you want it quick.

Google uses the words that you type into…

If you run a business looking to bring in more revenue and drive more traffic to your site then it is necessary you have a blog

“To blog… or not to blog” typed out.
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Today’s consumers are overwhelmed with new information and have more options to solve their problems than ever before. Consumers are also far more skeptical and distrustful and need to build trust with a business before making a purchase.

This means that in order to survive as a business today you need to provide accurate, engaging, and relevant information that allows you to stand out from your competition, answer your customer’s questions, and establish trust and credibility in your offer. …

A swipe file of copywriting goodness for inspiration and ideas

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What Is Copywriting?

As a freelance copywriter, I get asked this question a lot: what exactly is copywriting? The title “copywriter” sounds so formal and complicated when in reality the role itself is pretty straightforward. While a lot of people might be unfamiliar with the word “copywriter,” everyone is familiar with the power of copywriting, whether they know it or not.

So what exactly is it? Copywriting is writing for the purpose of persuasion, action, or promotion. It is writing that requires intentional thought around who the reader is and what exactly you want them to do.

Copywriting is everywhere, but the most…

Trends we are seeing right now and what they mean for your business moving forward

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As 2020 comes to a close and businesses everywhere start shifting their attention to 2021, I’ve recapped some of the biggest trends we are seeing right now in content marketing and what they mean for your brand or business moving forward.

Biggest Content Marketing Trends of 2020 Heading Into 2021

  • High quality and relevant content: Consumers are at an all-time low in terms of tolerance for interruptive or irrelevant content.
  • It’s all about building trust: Consumers have stopped taking you at your word for what your business can offer.
  • In-person is now virtual: The online space is now the replacement for physical space.
  • Experiences sell products: The move from…

Learning to appreciate running has been my longest challenge to date

This is the face of a non-runner after running (I’m on the right)

As a certified personal trainer and fitness writer, I’ve done my fair share of difficult workouts. I’ve pushed my body (sometimes too far), tested my endurance, and developed workout routines and habits to accomplish my biggest fitness goals. Yet learning to appreciate running has been my longest challenge to date.

With the help of fitness writer and running coach Yana Hempler, I decided to dive into my running journey and tackle the subject of why I, and so many others, return to running again and again as the ultimate exercise for the mind and body.

Before I begin let me…

Before you hit publish on that piece of content you’ve been working on, check the boxes on this must-have copywriting checklist

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There is a lot you have to consider when it comes to creating content. You need eye-catching headlines, research to back up your claims, relevant content ideas based on consumer research, targeted call-to-actions, and all the grammar and storytelling that goes into crafting something people actually want to read.

In the effort to get out the amount of content needed to stay relevant and top-of-mind for your consumers, there is a tendency to rush the content creation process. This can lead to missed opportunities or overlooked key elements of your writing that would have been valuable for your reader. …

Megan Elizabeth Clark

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