
What does this look like? Richard Edelman describes it perfectly: brands must create a world in which their customers can actively participate — through “collaboration, shared values, and shared act…ch their customers can take part. What does this look like? Richard Edelman describes it perfectly: brands must create a world in which their customers can actively participate — through “collaboration, shared values, and shared actions.”
rd Ed…t it’s no longer enough for a brand to play a transactional role in their customers’ lives; rather, brands must create a movement in which their customers can take part. What does this look like? Richard Edelman describes it perfectly: brands must create a world in whi…