Being able to write engaging copy can make or break your internal communications strategy.

But, not every company has a dedicated department for its internal communications (IC).Often, this job is handed to human resource or marketing teams — who might view IC as an afterthought.

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Employees don’t want to read content that feels like it was written as an afterthought. And whether you’re a professionally trained writer or not, your copy still needs to be crisp, clear and engaging.

Only 19 percent of employees report to having a “high level” of understanding of their benefits, according to a recent report…


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So, you’ve read the studies. You’ve heard the complaints.

Your employees want you to offer more flexibility. Now what?

According to Gallup, 51 percent of U.S. employees say they would switch to a job that allows them flextime, and 37 percent would switch to a job that allows them to work off-site at least part of the time.

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Millennials are asking for flextime even more than previous generations — and by 2020, nearly half of the workforce will be comprised of Millennials, and…


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A strong internal communications department can bring order, collaboration and cohesion to an organization. Often a thankless job, internal communicators keep everyone in the loop, coordinate company events and keeps everyone motivated to work their hardest.

When an organization communicates with its employees, those employees are likely to be more engaged. There is a difference between knowing your job and knowing your role in the greater organization. …


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So, you think your employees might be disengaged?

Now what? Is there a possibility that things could turn around for your company?

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Disengaged employees can be defined as an employee that is checked out and disinterested in company success. Instead of pouring energy and passion into the company, they give nothing other than their time.

If you’ve noticed a drop in employee morale lately, there are some things you can do to better engage your employees — before the disengagement becomes a company-wide…


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Regularly sending internal email updates is a great way to keep employees informed.

In fact, email is one of the most versatile and popular forms of communication — especially for internal communicators. Though often overlooked, email is not dead. The communication channel’s continued growth offers a great opportunity for IC teams to better optimize their email newsletter strategy.

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As everyone seems to have an email newsletter these days, inboxes are growing more cluttered. …


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Nobody likes to be micromanaged — it feels discouraging, demoralizing and can repress an employee’s ability to get their job done right.

And because of that, no one wants to admit that they might be a micromanager themselves. Instead, they hide behind the guise of a proactive, detail-oriented and perfectionistic persona.

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When your attention to detail and accuracy is in overdrive, you find yourself being a micromanager. …


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Whenever someone interviews at an organization, “company culture” is an important factor that will likely impact the decision to take on a new role.

Company culture can be defined as the personality and environment of an organization. It consists of shared values, mission, ethics, priorities and expectations.

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But is “company culture” anything more than a buzzword? What does it actually mean — and how can you distinguish good culture from bad culture?

Studies show that as the economy grows, the American workforce is…


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More than 225 billion emails are sent each day, and that number is expected to increase to about 246 billion in 2019.

As inboxes grow more crowded, the competition for attention is intensifying. You’re going to have to craft better subject lines if you want your email to get clicks.

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After all, a subject line is essentially the first impression of an email. And first impressions are important. …


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Human resources and benefits specialists spend a lot of time carefully packaging their employee compensation and total rewards programs.

But, there is one aspect of their jobs where they could use some improvement: communication.

Only 19 percent of employers report that their employees have a “high level” of understanding of their benefits, according to a recent report.

In addition, approximately 50 percent of employees don’t fully understand the information in employee benefit materials — with more than 80 percent of employees not even…


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Good branding ensures that when the name of your company is mentioned in passing, people have positive thoughts and feelings about your product or service.

But, how often do people, upon mention of your company, think to themselves: “Man, it must be a blast to work for an organization like that!”

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Although often seen as an afterthought, your reputation as an employer is arguably just as important as the reputation you have with your clients or customers.

An employer brand is the market…

Meghan LeVota

Content Strategist at backstitch

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