“By the year 2050, one in five people in the world will be aged 60 and older,” says Dr Tedros Adhanom Ghebreyesus, Director-General of WHO, in their recently published report. To simply put it, almost all countries around the globe are experiencing a steep increase in the proportion and number…

So, the other day, I was in the middle of a conversation with an acquaintance who is looking for a suitable bride to get married. While explaining about his expectations and requirements, he said something along the following lines- I am looking for an empowered and independent woman who is…

The rising awareness in the Indian Society about the LGBT community is a positive sign that hints at how things might finally be looking up for these individuals. Sadly, I don’t see this attitude shift and open-mindedness reflecting in the corporate sector. …

How to use blogging to generate leads? When you are talking about online lead generation and trying to figure out how can we improve the lead generation process, the first and foremost thought that comes to the mind of marketeers is blogging. The role of blogs is much more than…

Content writing and copy writing are as different as salt and sugar. I can tell from personal experience that continuing to use these terms interchangeably and without clarity of context is detrimental to all parties involved. When I was amidst a job search process a few months ago, I was…