Establishing Coca Cola Stores! What can be the possible reasons to establish them

Coca Cola has undoubtedly be a giant in global beverages industry. To reach this point for sure Coca Cola has worked hard and taken plenty of risky and innovative strategic moves which have delivered results. In the journey many wrong moves too have been taken but the good part was Coca Cola did a speedy recovery by correcting their strategies. One smart move taken was of establishing coca cola stores for coca cola products under one roof. With a diversified and a wide range of products coca cola offers it was surely important to have their own stores. Though a question might be raised that why not hyper markets and super stores were the only priority? One possible answer to this question might be to make the consumers feel the experience of coca cola or in other words, giving them the coca cola environment. Another possible answer is to attract that chunk of the segment which is loyal to coca cola products and facilitating them with coca cola stores could be more fruitful in long run.

There can be plenty of answers to the question. They can have financial aspect, marketing aspect and even branding aspect but whatever aspect it is, surely has been a wise strategic move. McDonald’s and Coca Cola have a strong alliance based on trust for more than 60 years, Coca Cola products are being sold in 31,000 restaurants over 100 countries.