Editorial Illustration by Megan Mulholland (@megmulsy)

Everyone has their own reasons for being excited at the prospect of being able to attend SXSW: discovering new tech trends at Interactive; being among the first to see the debut of a TV show or movie and hear from the cast at Film; seeing your new favorite bands in intimate venues all Music weekend. When just out of your reach, the entire experience has this glossy, exclusive veneer. As a music-loving, pop-culture enthusiast who works in interactive tech and design, my usual SXSW experience is geeking out over scraps from internet reports in my pajamas. …

Megan Mulholland

UX and Visual Designer at IBM Design ATX

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