DIGITAL MENU BOARDS……. ON THE GAINING MODE IN THE PRESENT DIGITAL ERA ……………………..
Digital menu boards are electric screens which display menu items and promotions to the customer digitally and electronically. The content can be controlled in a variety of ways via USB thumb drive or the internet/cloud-based software.
Digital menu boards are becoming a prominent factor among fast- chain restaurants to enrich the customer services via redesigning the overall dinning and take-away experience- digitally, electronically and innovatively built in technology with the nature of revolutionizing functions and benefits.
It is gaining popularity due to the notion of #Social distancing and Minimum Contact theory amidst on-going pandemic in respect to regulate the dinning and take away experience keeping Safety Standards on top most Priority ……
The benefits of this trending digital tool proves to be its biggest strength considering the longer run perspective.
Benefits Of Digital Menu Boards :
► Capitalizes eye -catching graphics
►Reduces Signage costs.
►Ability to stream up to date information
►Minimizes usage of paper
►Reduces physical interaction
►Enhances over-all selling capacity..
► Centralizes Control & Cut Out Errors
► Reduces Perceived Wait Time and Enhances Customer Experience
►Maintains Brand Consistency
► Maximizes Marketing Return-on-Investment
►Enhances Corporate Communication & Training Protocol
Recent Developments Driving DMB (Digital Menu Boards ) into the Digital Trend of the Current Times :
►Fast food chain McDonalds has introduced digital menu boards in restaurants across North and East India as a part of its restaurant reimaging -plan.
- With speed and efficiency already an inherent part of McDonald’s experience, the brand is now weaving digital technology across its business functions to enhance the overall guest experience.
- McDonald’s is geared to create a great sensory experience using vivid imagery and captivating high definition visuals of its great tasting menu items, making it easier for customers to select their favorite item quickly.
►Taco Bell Leverages AI to Personalize Digital Menus for App Members
- The fast-food restaurant is enabling digital menus capable of real-time customization thanks to a partnership with Certona.
- The chain restaurant’s main objective is to embed greater contextual relevancy into its digital menu experience.
- Taco Bell is upping its game when it comes to providing personalized dining experiences. Following competitor McDonald’s partnership with Dynamic Yield to advance its own digital transformation, the QSR famous for its Tex-Mex fare is tapping personalization company Certona‘s AI-driven tech to tailor its mobile app at the local level.
► The On-going Trend of Digital Ordering Apps -A QR Code Based Digital Menu :
- Which enables quick scanning of the QR code and get the menu directly on the mobile and other electronic devices of the guests.
- Disables the requirement to download a particular app for -the same.
- Digitally and electronically smarter way of placing dinning and take-away orders.
► Restaurants receive Savings on vital Digital menu boards solution from PEC amidst pandemic.
- Protective Enclosures Company (PEC) is the leading American manufacturer of robust outdoor TV cabinets and indoor and outdoor digital signage cases.
- PEC offers up to 25% savings on Digital Drive Thru menu boards and digital Signage solutions.
It can be clearly stated that ……………………………
“The coming of Digitalization and evolving Technological transformations have ushered the era of incorporating, infusing, and indulging the fast-food industry and the restaurant domain with the NEW DIGITAL AND REVOLUTIONARY NORM, WHICH IS BELIVED TO TOUCH NEW INNOVATIVE HEIGHTS IN THE UPCOMING FUTURE, FROM BOTH NATIONAL AND INTERNATIONAL DOMAINS”…
