The right “Proof of Health” could be what’s missing to push more people to be healthy

Image for post
Image for post
Photo by Helena Lopes on Unsplash

It all started with this tweet.

Lately, I’ve been thinking a lot about how we could promote healthy behaviors and a healthy lifestyle. If we managed to create a product that people love using and where using it means engaging in a healthy life, it would be a big win. As an exploration of the landscape, I thought there was a lot to learn from the extremes: the health enthusiasts and the people who pay no attention to their health.

Health Enthusiasts

The behavior of health enthusiasts is very interesting because their health is a system, and the ultimate goal is to optimize the system. They will try new things, think about their health, it’s a top priority. They talk about health with their friends, they’re always on the hunt for an area where they can improve. They’re playing a game where their health is the playground, and winning at this game means both feeling great and feeling you’re doing everything you could for your health. …

Apple may be on its way to make us immortal

Image for post
Image for post
Photo by freddie marriage on Unsplash

This article is inspired by the excellent podcast episode
Cameron Porter On Apple Becoming A Healthcare Company — The Pomp Podcast

Is Apple Going to Solve the Longevity Problem?

First, we have to understand the incentive structure behind Apple’s strategy.

Why is Apple incentivized to fix other problems than the ones it is solving currently?

Over the last 20 years, Apple went from a hardware company to a service company. Today Apple is becoming a health company with the Health Thesis of Tim Cook that Nathan Baschez masterfully explained in his piece healthOS.

Let’s look at the success Apple had over the previous decades. …

New times call for new ways of finding the truth

Image for post

We’re in January 2020. A new virus just appeared in China. What is going to happen in the following months will reveal everything that is wrong with one of the pillars of our societies: Truth.

Image for post

The COVID-19 crisis showed our society isn’t equipped with the right systems to find the truth. Our current model is broken and we need to reinvent it!

Truth Matters

In his Metaphysics, Aristotle wrote:

“To say of what is that it is not, or of what is not that it is, is false, while to say of what is that it is, and of what is not that it is not, is true”. …


Mehdi Yacoubi

Co-Founder at — Interested in health, longevity, nutrition & self-exp. Weekly thoughts on health & wellness at

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store