Strava for Health
The right “Proof of Health” could be what’s missing to push more people to be healthy
It all started with this tweet.
Lately, I’ve been thinking a lot about how we could promote healthy behaviors and a healthy lifestyle. If we managed to create a product that people love using and where using it means engaging in a healthy life, it would be a big win. As an exploration of the landscape, I thought there was a lot to learn from the extremes: the health enthusiasts and the people who pay no attention to their health.
Health Enthusiasts
The behavior of health enthusiasts is very interesting because their health is a system, and the ultimate goal is to optimize the system. They will try new things, think about their health, it’s a top priority. They talk about health with their friends, they’re always on the hunt for an area where they can improve. They’re playing a game where their health is the playground, and winning at this game means both feeling great and feeling you’re doing everything you could for your health.
