Hema MehtaAlign your content strategy with marketing — top tips for success!Are you struggling to make your content strategy meet your company’s marketing strategy? You’re not alone! Juggling customer needs…Jun 4Jun 4
Hema MehtaThe basics of brief writingThis article might help a beginner writing a brief in Product, Content or Marketing. In my experience, there are 3 specific elements of a…May 23May 23
Hema Mehta10 Tips for establishing your management style.Being a people manager for the first time can be daunting, to say the least. There are many styles that leaders adopt to manage teams and…Apr 12Apr 12
Hema MehtaContent strategy for multichannel experiencesWe know that users interact with content across a multitude of channels and devices. From websites and mobile apps to social media…Mar 18Mar 18
Hema MehtaPersonalisation: tailoring content for individual usersPersonalisation can be a game-changer, from curated recommendations on streaming platforms to targeted ads on social media, personalised…Mar 18Mar 18
Hema MehtaThinking Accessible for content designIn the world of commercialisation and monetisation, there’s a vital and ethical aspect that sometimes gets overlooked or deprioritised —…Mar 18Mar 18