7 trends in digital marketing for 2019!
Try to determine what the marketing trends will be for next year is not an exercise to have fun in which industry experts play to be fortune-tellers.
It is something much more serious and very useful, since having an idea, even if it is approximate, of where the paths of digital marketing will go in 2019, will help us, among other issues, to define the strategy and actions more appropriate to the digital marketing plan and place ourselves in an advantageous position against the competition.
What was the trend in 2018?
As far as digital marketing is concerned, 2018 that is about to end has been a year of continuity of some of the trends that were already beginning to appear in 2017, as well as affirmation of new actions. The marketing trends that originated in 2017 and that have hatched in 2018 have been two:
Despite the bad omens about these two giants of social platforms, especially due to the alleged abandonment of millennials, the truth is that both Facebook and Instagram have grown in 2018 both in some users and advertisers. The secret of the good health of these veteran networks lies in having been able to adapt to the new uses, needs, and demands of users, such as streaming video.
The boom of the video format. The videos, which were already treading hard in 2017, had great public acceptance during 2018, which has encouraged marketing managers to include them in their digital campaigns. Especially in its most affordable versions: ephemeral videos, testimonial videos, interviews or videos of product samples.
The paths that digital marketing has traveled in 2018
With regard specifically to the year 2018, we have been able to distinguish 4 very marked lines of action in the field of digital marketing: In the contents, quality has been prioritized over quantity, since it has been found that, on occasion, users did not have material time to digest all published material.
Marketing automation enhancement. Marketing agency departments have been forced to intensify the automation of processes to gain efficiency and effectiveness.
Big Data Hatching. The analysis of all types of data, especially the interaction of users in social media has been confirmed as a first-rate tool for brands and companies when making the best decisions regarding marketing.
The importance of knowing the trends in digital marketing
I said at the beginning of this article that the prediction of trends is not a whim or a diversion, but a necessary, important and very useful question. These are the main advantages of knowing what the immediate future will bring us to the marketing sector:
What awaits us in 2019? The 7 main trends!
1. Video marketing
Everything indicates that in 2019 the use of video in marketing campaigns will be intensified and developed. The incorporation of a new specific application for video functions in HubSpot, one of the worldwide reference platforms of online comparing, is a very obvious clue that confirms the growing importance of this format in digital marketing.
2. Incorporation of IGTV in Instagram
With more than 4 million daily interactions and with average participation that exceeds Facebook by 23%, Instagram has been no longer a promise for years to become one of the most powerful internet marketing channels.
3. Augmented reality on Facebook
It is a very new option and still under development but with great potential. The augmented reality ads on Facebook allow, with a single touch on the “Touch to test” CTA, access the camera of the user’s phone so you can visualize how you would have, for example, sunglasses or a lipstick.
4. Chatbots in marketing automation
The chatbots can be considered as another part of marketing automation, allowing simulating conversations with customers automatically, gradually achieving greater perfection thanks to the use of artificial intelligence systems.
5. Influence Marketing
The influence's are the celebrities or celebrities of the virtual world. Your channels on YouTube or Instagram have hundreds of thousands of subscribers and loyal followers. Therefore, the simple appearance of some of them with a pledge of a specific brand can increase sales due to the imitation effect of many of their followers. And the same goes for a good review of an article or service.
6. What’s new in Voice Search?
The voice searches will be taken increasingly into account in the digital marketing strategies of companies by the confluence of lot of factors.
The unstoppable increase in voice searches by users.
The incorporation of devices or gadgets such as Google Home or Alexia from Amazon, which extends the voice search to other users and devices, removing exclusivity to smartphones, as was the case until now.When searches are done by the voice they are different than when they are written since there is usually a greater semantic un-coordination and Geo-location has an important weight. All this should be considered in our keyword search strategies and other issues.
7. Increased use of mobile devices
The progressive increase in the use of the smartphone to access the different web pages, gradually displacing the desktop PC (desktop) as a form of priority connection, is not in itself a novelty. However, to define the web design and content strategies for 2019, a series of data collected in this post cannot be ignored:
The 90% of the members of the millennial generation, a strip of very consumerist age, are connected via an online daily basis and almost uninterrupted.
Although the use of the desktop to buy online or fill out lead conversion forms is still the majority, 40% of brand ambassadors already use the smartphone to buy.
The latest changes in Google’s algorithm to position web pages give priority to the mobile version of those pages that have two different versions.
