What Interaction Design Can Do?

  • Connecting: Facilitating communication between people and communities.
  • Engaging: Capturing attention, creating delight and delivering meaning.
  • Empowering: Enabling people to go beyond their limits.
  • Expressing: Encouraging self expression and/or creativity.
  • Disrupting: Re-imagining completely an existing product or service by creating new behaviors, usages or markets.
  • Optimizing: Making daily activities more efficient.
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