How to manage customer’s expectation to drive performance

Professional marketers are responsible to help customers set appropriate expectations so that they won’t be disappointed when their expectation aren’t met.

“People lining up at a stall at a food market” by Clem Onojeghuo on Unsplash

Outstanding customer service is defined as service that exceeds your customer’s expectations.Sometimes, this is relatively easy to do when your customer doesn’t expect much, and your normal service level already surpasses what they’re expecting.

At other times, customers’ expectations can be impossibly high to meet.

Professional marketers are responsible to help customers set appropriate expectations so that they won’t be disappointed when their expectation aren’t met. And it can give you a better opportunity to delight your customer.

“People relaxing on a lawn near the Brooklyn Bridge” by Brooke Cagle on Unsplash

Here are few tips for managing customer expectations.

Set expectations for new customers

This is for new customers. New customer expectations are often influenced by their experience with other companies like yours.

Does your companies do anything unusual? If so, take a moment to explain the ropes to a new customer, so…