Our minds are like YouTube running in autoplay mode: they keep going on and on and on, flowing from one playlist to the other, shifting among categories of content, different styles, drifting far away to alternative worlds — until someone presses the pause button or closes the whole thing.

Similarly, our brain is continuously working, filling our head with endless thoughts of different types, content, and context. Some of which are positive, while others are negative. …


Getting users’ feedback is essential for designing and building great products that better meet their needs. In my article “Listening vs. hearing: Effectively listening to users’ feedback”, I illustrated what effective listening is and why it’s so important. To describe my notion in few words, I’d say that having conversations with people who use our products, yet not being able to understand the meaning of their message and the intention behind their words, means doing lousy work.

In that article, I briefly mentioned the topic of making assumptions. Making assumptions — or avoiding making assumptions — while listening to users’…


I just got home after travelling all over the globe (well, not really all over, but my trip was far and multinational) to meet users and collect feedback. During the trip, I was accompanied by a few of my colleagues of different roles and disciplines. That day, we were having a discussion following a specific feedback given to us. “This is not exactly what he said,” one colleague said to another. I agreed.

It is not the first time I’ve observed people getting different impressions once exposed to the same content. Same input, different interpretations, various output. This phenomenon is…


Sometimes a little extra cognitive load is a good thing

Illustrations: Marvily Meirav Har-Paz

I’m often asked “Meirav, what does biophysics have to do with user experience?” Well, being a multidisciplinary person provides me with an endless pool of ideas, perspectives, and metaphors that I greatly enjoy using in my work as a designer. Borrowing the concept of friction from physics to describe a notion in digital product UX is a great example of connecting the two worlds.

In mechanics, friction is a force that resists the relative motion of two objects sliding against each other. But friction is at work in the digital world as well.

Friction in UX acts between the user…


If I asked you to recall the first time you were tasting food you didn’t like — I mean really didn’t like and were even disgusted by — would you be able to? I guess you would, and I guess that, while running the tapes in your head, you are feeling that awful taste in your mouth right now, maybe also its smell. Your face is probably crumpled right now, and you probably nod your head. …


There is no time. There is hardly ever enough time.

Every now and then, I observe cases of UX solutions not being demonstrated in-detail prior to development. That means designers have neither illustrated the experience they designed, nor tested or reviewed them. They have not demonstrated the use-case in-detail — the complete workflow — to review it and see if it works. More often, features are being used for the first time, once development is completed. And usually, this is a little too late.

Test your design — be your design’s first user

Sketching is a powerful tool for designers to bring ideas and concepts out to live, tell…


“How come I’ve missed that? For what reason, haven’t I noticed the flow was missing a huge piece?” I wondered to myself. It overwhelmed me and made me wonder, why I have not realized something big is missing; the use-case isn’t optimally working.

Leading UX for many years, I have reviewed an enormous amount of solutions designed for various user stories and products, in an endless range of scales and sizes from features to huge epics and products, designed by UX and UI designers, product owners, product managers and even software engineers. Regardless of designers’ skills, features’ complexity or industry…

Marvily Meirav HP

UX leader : Mentor : Personal life coach : Biophysicist. Always moving forward, constantly challenging myself to go down the rabbit hole to grasp the unknown.

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