Getting users’ feedback is essential for designing and building great products that better meet their needs. In my article “Listening vs. hearing: Effectively listening to users’ feedback”, I illustrated what effective listening is and why it’s so important. …

I just got home after travelling all over the globe (well, not really all over, but my trip was far and multinational) to meet users and collect feedback. During the trip, I was accompanied by a few of my colleagues of different roles and disciplines. That day, we were having…

If I asked you to recall the first time you were tasting food you didn’t like — I mean really didn’t like and were even disgusted by — would you be able to? I guess you would, and I guess that, while running the tapes in your head, you are…

There is no time. There is hardly ever enough time. Every now and then, I observe cases of UX solutions not being demonstrated in-detail prior to development. That means designers have neither illustrated the experience they designed, nor tested or reviewed them. They have not demonstrated the use-case in-detail —…

“How come I’ve missed that? For what reason, haven’t I noticed the flow was missing a huge piece?” I wondered to myself. It overwhelmed me and made me wonder, why I have not realized something big is missing; the use-case isn’t optimally working. Leading UX for many years, I have…