Pizza Roll Innovation

For this assignment our task was to innovate a new way to eat Totino’s Pizza Rolls. While brainstorming we came up with a few different ideas, most of our ideas involved changing the shape of the rolls. Here are some of our original plans:

  • A cinnamon roll type form. In this plan there would be a long tube of dough filled with pizza toppings (Pizza sauce, cheese, etc.). The tube would then be rolled into the shape of a cinnamon roll and baked.
  • A pizza tower. This idea was similar to the cinnamon roll for except instead of keeping the roll flat when rolled up the height would increase as well and the center would be filled with pizza toppings. The pizza tower would then be deep fried.
  • Pizza crescent rolls. The pizza dough would be cut into a triangle and then pizza topping would cover it, the dough would then be rolled into a crescent roll form and deep fried.
  • Pizza wontons. This plan would be similar the the crescent roll idea except the shape would be changed to a wonton shape and then deep fried, we also considered using wonton wrapper for this rather than pizza dough.
  • Pizza muffins. This was also a shape manipulation, we would use a muffin tin and place pizza dough in the bottom, then fill the shape with toppings and seal the top with another layer of dough. We would then bake the form.
  • Pull apart style. Our final plan was to create a ring of pizza dough filled with toppings and leave a space in the middle, this would be used as a holder for sauce. We decided this could either be baked or deep fried.

Another aspect of this challenge was to redesign the box that the pizza rolls came in. Here are some of the ideas we came up with:

  • A triangle shaped box that would be printed to look like a slice of pizza.
  • A box that looked like a pizza delivery box.
  • A round box which would open using a pull tab through the center.


This was the crescent roll idea. This one was a little tricky because when we would roll them up the sauce would spill out the edges and cause a mess. While they did look nice they were not the most tasty because they were baked rather than fried which caused the dough to become somewhat hard.

This was the “cinnamon roll” idea. The main issue that we ran into here was the same as with the the crescent roll ones, the dough became hard in the oven. We also had difficulty getting the dough toward the middle to bake and get as done as the outside of the roll. However the gooey inside was really great.

This was the second iteration of the crescent roll idea, the only thing that we changed here was that they were deep fried rather than baked. This improved the dough by a lot.

This was the second iteration of the cinnamon roll idea. For this one we decided to make it easy to pull apart by adding marks in the sides of it to indicate the perforations. We also decided to leave a hole in the center in which we would place a sauce for dipping.

We decided that what we wanted to do for the final project was the cinnamon roll form with the perforations for easy pulling apart with the hole in the middle for dipping. However we decided that it needed to be deep fried rather than baked to improve the taste and consistancy of the dough. The plan was to use a garlic butter sauce similar to the Papa John’s style.

Final product

For our final box design we went with the round box so that the shape matched the product.


Spiral Pull Apart Pizza Roll with Garlic Butter Dipping Sauce


2 cups of all purpose flour
3 large eggs
1 teaspoon salt
Water as needed

Scoop flour onto clean counter and form a mound with a hole in the middle. Crack eggs into center hole and add salt. Knead the dough until it becomes a consistent dough that doesn’t stick to your hands and is still easy to knead add water or flour as needed. Once it is throughly kneaded form into a ball and wrap in cling wrap. Let set for 15 minutes. After dough has set roll into a long strip, it needs to be fairly thin (roughly 1/4 of a centimeter thick). Slice dough into a strip that is about 18 inches long by 3 inches high.


1/3 cup pizza sauce
2 pieces of string cheese

Prepare the cheese by cutting it in half so you have 4 pieces. Spoon the pizza sauce along the middle of the strip of dough that you made in step 1. Lay the pieces of string cheese end to end along across the top of the sauce. Fold the dough across the top of the cheese and sauce and press to the other side of the dough to seal in the filling. Then using the dull side of a knife press into the roll dividing it into one inch sections without cutting through the dough. Roll the dough into a cinnamon roll shape leaving a hole in the middle (roughly 2 inches in diameter). Heat oil for deep frying to 350 degrees F. Gently place roll in hot oil and fry until golden brown then remove and set on a paper towel to absorb excess grease.

Garlic Butter Sauce:

4 Tablespoons butter
1 Teaspoon minced garlic
1/8 teaspoon salt

Melt butter and combine in a small bowl with garlic and salt. Pour into a small container and place in the middl of the pizza roll. Pull apart roll, dip, and enjoy!

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