How we structure our work and teams at Basecamp
Jason Fried

Pure gold. Deeply appreciated.

A few questions for ya …

  • How does product management fit into the typical three legged stool with engineering and design? If we use Adam’s definition ( of the PM role it seems the responsibilities flow to you (execs) and the designers. No PMs?
  • How do you handle Growth for Basecamp? Seems like there should be a constant drum beat to grow the customer base.
  • Curious if you have a marketing role for Basecamp – branding, positioning, customer insights, acquisition, retention kinda stuff.