Motion Graphics have astounded me since I was a small child, from Saturday morning cartoons to that little green Mucinex monster I could never figure out just how the animators got it all to work so well together. 20 some odd years later I finally know know the ‘secret’—code, hours and hours of code.
I don’t know if Google’s search algorithm has yet to refresh my location, but one of the first designers that came up when I searched Motion Design was a fellow by the name of Jake Mathew who lives and works in Chicago IL. Jake’s website/resume is super bright and weird (which is exactly what drew me to it), but I was surprised by how many client names I recognized!
Right now I’m more interested in animated motion design, because anything with live action graphics looks fake to me (probably because of the crazy amounts of money and man-hours movie companies spend to make their CGI flawless). However I’m extremely interested to see how motion graphics can grow into Augmented Reality, like how Pepsi changed the user experience of this bus stop:
For the past century or so the future has meant computers and screens, it’s only after seeing work like this that I’m actually excited about that. The possibilities for tech like this are endless, even if we only use this tech to mess with others. For example; imagine the worlds first AR/VR haunted house, a screen maze during the day but when the lights go out and the screens come on you see your friends and family getting dragged into the underworld by a 9 foot hellhound. Or a drivers ed experience where the student sees a deer come out of the woods and has to react accordingly (without a real deer, or woods of course).
