Published inWalrus NYCP&G’s Marc Pritchard on Cleaning up the Digital Supply Chain: “It’s Time for Action”At the IAB’s Annual Leadership Meeting last week, Marc Pritchard, Chief Brand Officer at Procter & Gamble, announced a series of steps the…Feb 10, 2017Feb 10, 2017
Published inWalrus NYCHow Snapchat is Making a Play for TV Ad DollarsIn the last week, there has been a flurry of Snapchat advertising updates ahead of Snap Inc.’s imminent IPO, rumored to be happening in the…Jan 30, 2017Jan 30, 2017