Kim Kardashian West Sticks with Sponsoring Controversial Morning Sickness Drug
Sponsorships can be a powerful tool, especially when it is someone as influential as Kim Kardashian West. Two years ago, however, she had a sponsored post for the morning sickness drug Diclegis that the FDA was not too happy about. Recently, she posted another post on Instagram for the same drug.
This could have been a great toll for creating brand awareness, but businesses should be more clear about it. The reputation of the business and the sponsored are at stake. The more recent sponsored post did state all of the risks of the drug, but it seemed less natural. Also the photo itself is very photo shopped.
Sponsorships’ goal should be to look as natural as possible, with the sponsored person actually liking the good or service. In this post, the language is not very conversational and rigid. This was because of all of the risks and medical terms involved. I don’t think this is appealing to the audience. This posts shows businesses what not to do.
The first sponsored post from 2015 was deleted because the FDA violations. This was a huge mistake on the side of Diclegis. They should have reviewed the post and FDA codes. Business should take this as a lesson to extensively research rules and regulations and anything that could go wrong.
This case shows that business should be very careful on who they choose to sponsor. Someone like Kim Kardashian probably is not willing to give up her Instagram aesthetic, so instead posts a clearly edited photo for the ad. Another good idea would be for the business to approve any content influencers are posting. Social media is very instant and people are not afraid to say what they think. Business should be extremely careful, especially when dealing with people who are very popular on social media.