Melanie Kinney2 companies that are unexpectedly crushing emailWhen I think of financial or utility companies, I don’t usually think of their emails. And when I do, it’s the transactional email…Jun 29, 2020Jun 29, 2020
Melanie KinneyLet’s get through this together.“We’re in a really awesome and privileged place where we can help people.”Mar 23, 2020Mar 23, 2020
Melanie KinneyA letter to myself, pre-ESP migrationAs with all big transitions and events, this will start out slow and ramp up quickly.Feb 27, 2020Feb 27, 2020
Melanie KinneyinMake a Mark6 things I learned planning a nonprofit volunteer eventThe door is locked.Sep 16, 2019Sep 16, 2019
Melanie KinneyinMake a MarkFailure: The Part We Don’t Talk AboutThis concept of failing, and perhaps failing greatly, is something I keep hearing about. It goes something like this…Sep 8, 2019Sep 8, 2019
Melanie KinneyinThe StartupAn Introvert’s Guide to ConferencesIf you don’t know me that well, you might think this is an odd topic for me to tackle. If you do know me well, you get it.Aug 27, 2019Aug 27, 2019
Melanie KinneyPivot“Has anyone here ever worked a full-time job outside of their original career path?”Aug 15, 20191Aug 15, 20191
Melanie KinneySubscribers vs PeopleI’ve been talking a lot about (or maybe tweeting a lot about) this notion of subscribers vs people. It’s elicited more of a conversation…Jan 17, 2019Jan 17, 2019
Melanie KinneyinStrategic Content MarketingDoes interactive email have a place in the B2B industry?Going into 2017, there was a lot of talk around interactive email as the next best thing. Just about every prediction post I read made…Dec 18, 2017Dec 18, 2017