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Melanie Bull
Melanie Bull

Melanie Bull

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From We Don’t Sell Saddles Here by Stewart Butterfield

The best — maybe the only? — real, direct measure of “innovation” is change in human behaviour. In fact, it is useful to take this way of thinking as definitional: innovation is the sum of change…

From We Don’t Sell Saddles Here by Stewart Butterfield

Communicating the above more and more effectively (so that they know they want it)

From We Don’t Sell Saddles Here by Stewart Butterfield

Doing a better and better job of providing what people want (whether they know it or not)