Why fewer details in personas improve outcomes like clarity and alignment — Summary: Minimalist personas are brief, evidence-based character sketches that are specific, concise and based on psychographic user variables. They are used to simplify and highlight critical information about target users, leading to clearer communication, better design prioritization and more alignment among stakeholders. …

Today I celebrate my fifth anniversary as a breast cancer survivor. On this day in 2010, after several tear-filled weeks of painful testing, a phone call exploded my new status all over my existence. I was 40 years old, married, with a 4 year old son and 2 year old…