Let’s close the gap between cognitive theory and web design. — Have you ever played the ‘red-or-blue’? game at a team building event? In every round of the game, you make a red-or-blue decision. Depending on your team’s choice and the other team’s choice, you win or lose. The payout matrix allows you to play one of two strategies. A competitive…

We need to consider people if we want to use data to change the world. — In the age of ubiquitous technology, there is data all around us. Satellites up in space collect images of the planet we live on. Down on earth, we look at stats to optimise public transport or the healthcare system. …