Content Strategy Plan

“ Plan your work and work your plan”

A few questions you should ask your self about your..

1. What’s the goal from the company?
2. What’s standing in the way to reach that goal?
3. What are the company’s unique selling points? How will they make a difference?

|Target audience|
1. Who is your audience? (think in persona’s)
2. What’s motivating your audience and what do they value in life?

1. What kind of content does your audience need en what do you need to meet their needs?
2. Which tactic is needed? Where can you find your audience online?
3. Which content instruments are you going to use?

1. What are you performance indicators? When do you reach your goal?
2. How are you going to measure this? Which tools are you going to use?