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5 Best Privacy-Focused Google Analytics Alternatives for 2024

Melanys
5 min readOct 27, 2024

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Analytics systems

Why You Need a Privacy-Focused Analytics Solution

In the evolving digital landscape, data privacy has become more than just a buzzword — it’s a necessity.

Traditional tools like Google Analytics may provide comprehensive insights, but they come with trade-offs in terms of data ownership and compliance with privacy laws like GDPR and CCPA.

Using privacy-focused and open-source analytics solutions not only safeguards user data but also provides greater flexibility through self-hosting.

TL;DR: In this article, you’ll discover five of the best Google Analytics alternatives: Plausible, Fathom, Simple Analytics, Umami, and Matomo.

1. Plausible Analytics: Lightweight and No-Nonsense

Plausible Analytics — Landing page — Full page
Plausible Analytics Landing page

Plausible is known for its lightweight script, under 1 KB, which means it won’t slow down your site. It’s entirely cookie-free, making it GDPR and CCPA compliant out-of-the-box. If you’re seeking a straightforward…

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Melanys
Melanys

Written by Melanys

Tech enthusiast, innovator, and lifelong learner. Driven by growth, authenticity, and empowering others. Exploring tech and insights for a life well-lived.🌟

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