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Why You Need a Privacy-Focused Analytics Solution
In the evolving digital landscape, data privacy has become more than just a buzzword — it’s a necessity.
Traditional tools like Google Analytics may provide comprehensive insights, but they come with trade-offs in terms of data ownership and compliance with privacy laws like GDPR and CCPA.
Using privacy-focused and open-source analytics solutions not only safeguards user data but also provides greater flexibility through self-hosting.
TL;DR: In this article, you’ll discover five of the best Google Analytics alternatives: Plausible, Fathom, Simple Analytics, Umami, and Matomo.
1. Plausible Analytics: Lightweight and No-Nonsense
Plausible is known for its lightweight script, under 1 KB, which means it won’t slow down your site. It’s entirely cookie-free, making it GDPR and CCPA compliant out-of-the-box. If you’re seeking a straightforward…