Steven MelfiinDitto PR’s TrendCommsWinter is Slowly Coming for Data BrokersWe’re just at the start of a consumer awaking with regard to personal information and its usage.Mar 7, 2019Mar 7, 2019
Steven MelfiinDitto PR’s TrendCommsA Few Thoughts on FacebookAs someone who worked in crisis comms, I feel for the members of Facebook’s communications team with the week they’ve had.Mar 23, 2018Mar 23, 2018
Steven MelfiinDitto PR’s TrendCommsFake News: The Problem isn’t Russia or Social NetworksThe problem is with we, the people.Dec 1, 2017Dec 1, 2017
Steven MelfiinDitto PR’s TrendCommsA PR Person’s Take on Apple’s iPhone X PR StrategyFrom an outside PR perspective, this is about getting a non-tech consumer narrative out first, then letting the other guys chime in.Nov 3, 2017Nov 3, 2017
Steven MelfiinDitto PR’s TrendCommsCongress Discussing IoT Cybersecurity Self-Certification ProgramThis seems ripe for scandal.Oct 27, 2017Oct 27, 2017
Steven MelfiinDitto PR’s TrendCommsAs Fintech Matures, It Learns How to Play with OthersThought from the “Fintech: The Impact on Consumers, Banking, and Regulatory Policy” conference at the Federal Reserve Bank of Philadelphia.Oct 13, 2017Oct 13, 2017
Steven MelfiinDitto PR’s TrendCommsRed and Blue America Have Very Different Taste in TVCommunicators should take note when thinking about paid spokespeople or influencer engagements.Oct 6, 2017Oct 6, 2017
Steven MelfiinDitto PR’s TrendCommsNYT: S.E.C. Hacking Response Provides Road Map for Compromised CompaniesThe headline says it all.Sep 28, 2017Sep 28, 2017
Steven MelfiinDitto PR’s TrendCommsHow Not to Address Being Hacked: SEC EditionFrom a crisis comms perspective, it’s always better to get out in front of an issue than hide and let information dribble out piece by…Sep 22, 2017Sep 22, 2017
Steven MelfiinDitto PR’s TrendComms91% Correlation Between Google Search and the Price of BitcoinI love Google Trends research.Sep 20, 2017Sep 20, 2017
