The Power of Company Mottoes.
Jean-Louis Gassée

Well said Jean. I’ve been saying the same thing for some time.

It reminds me of a number of commercials my wife and I have seen on Tv over the years.

“That was a very entertaining Ad. It made me laugh, it made me cry, it made me want to see more!

Uh, who was the company again, and what do they do?”

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