Why to use GIS in a tech company? — A gentle introduction to GIS

Melih Safa Çelik
5 min readDec 12, 2023

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Greetings! Today, let’s embark on a journey into the intriguing world of GIS, or Geographic Information Systems. GIS might sound like a complex term, but at its core, it’s a powerful tool that seamlessly combines geography and technology.

What is GIS? — (Credit: GIS Geography)

To illustrate, there are some brief definitions for GIS:

Environmental Systems Research Institute (Esri): Geographic information system (GIS) is a system that creates, manages, analyzes, and maps all types of data. GIS connects data to a map, integrating location data (where things are) with all types of descriptive information (what things are like there).

United States Geological Survey (USGS): A Geographic Information System (GIS) is a computer system that analyzes and displays geographically referenced information. It uses data that is attached to a unique location.

NATIONAL GEOGRAPHIC: A geographic information system (GIS) is a computer system for capturing, storing, checking, and displaying data related to positions on Earth’s surface.

In the context of GIS, the visual representation of data layers or themes, as highlighted by the Government Accountability Office (GAO) in 2012, is a fundamental component that also need to be mentioned. This aspect involves displaying diverse datasets in a spatial context, and creating dynamic maps that integrate location data with descriptive information. GIS’s ability to visually represent geographically referenced data layers facilitates a nuanced understanding of spatial relationships, uncovering patterns and correlations. This visual representation enhances decision-making processes by providing an intuitive means of interpreting complex spatial data, making GIS a powerful tool for various applications.

Visual representation of data layers or themes in a GIS — (GAO, 2012)

Embarking on a Spatial Journey: Unveiling the Tech Marvels of GIS

Imagine having the ability to not only capture and store vast amounts of location-based data but also analyze and visualize it in meaningful ways. That’s precisely what GIS allows us to do. Whether you’re in the heart of a bustling city or exploring the vast landscapes of data, GIS provides a unique lens through which we can understand and interpret our surroundings.

In this exploration, we’ll uncover the fundamental aspects of GIS — how it captures spatial data, stores it efficiently, and then opens the door to a realm of analysis and visualization. The beauty of GIS lies not just in its mapping capabilities but in its versatility to be applied across various domains within various industries such as tech.

So, grab your curiosity and join me for a gentle introduction to GIS, where we’ll unravel its potential and understand why it has become an invaluable asset for tech companies worldwide.

So, why is GIS important in the ever-evolving landscape of technology?

GIS is a dynamic tool that captures, stores, analyzes, and visualizes spatial data. Its versatility goes beyond maps, encompassing satellite imagery and location-based data. Contrary to common belief, GIS isn’t confined to physical geography; it extends its reach to diverse domains such as navigation, marketing, logistics, urban planning, and so on.

Considering what we’ve discussed, we can say that GIS is a crucial asset for every industry. Especially, many pioneering tech companies have embraced this technology. Additionally, GIS data profoundly impacts your life, and you might not even realize it.

Use cases in various fields

In the dynamic landscape of software development, GIS emerges as a cornerstone for innovation. Through applications like indoor mapping and navigation, GIS enables the discovery of indoor spaces, providing solutions for precise indoor positioning and navigation.

WRLD Indoor Map (Source: here)

In the realm of e-commerce, the integration of GIS becomes a strategic move, optimizing delivery routes with real-time traffic data. This not only reduces delivery times but also elevates customer satisfaction.

For example, Trendyol’s GIS solution:

Trendyol GO Maps Management Panel (Source: here)

Furthermore, GIS proves instrumental in the efficient management of IoT devices, allowing real-time monitoring, issue identification, and optimization of device distribution based on geographic demand. These use cases collectively underscore how GIS seamlessly integrates into software development, offering solutions that enhance user experiences, streamline operations, and elevate overall efficiency.

Benefits of GIS

Technology companies can achieve significant advancements in their projects by employing GIS as a versatile tool in various fields. Location-based analyses, in particular, take center stage, offering opportunities to make informed decisions in a specific space or region. GIS establishes itself as an indispensable standard in the management, storage, processing, and transmission of location-based data.

As an example, at PoiLabs, we utilize base maps created by our GIS team to develop indoor navigation services in our software teams. Through our analysis SDKs, we share user habits and expectations with our clients, creating intelligent solutions for spaces.

PoiLabs’ indoor navigation (Source: here)

Moreover, the abundance of open-source software in the GIS field is an additional advantage. The community in this area is robust, providing excellent support to one another. The availability of both CAD programs and open-source software libraries enables the rapid development of products, a significant asset for technology companies seeking swift results.

Given that GIS is not a new field, there are abundant educational resources available for newcomers. Whether through comprehensive documents from major companies or numerous written sources spanning from the past to the present, there are ample opportunities to gain insights into this field.

Conclusion

All in all, GIS isn’t just about maps — it’s a tech catalyst reshaping our world. From optimizing delivery routes to revolutionizing indoor navigation, GIS isn’t a tool; it’s a strategic asset for software development. As we embrace GIS, we’re not just mapping data; we’re charting a course for smarter, more connected solutions in the ever-evolving tech landscape. Here’s to a future where GIS isn’t just a tool; it’s the key to unlocking endless possibilities.

And, that’s it! Let me know what you think about GIS, and how GIS is transforming the world and technology?

Thanks for reading! See you in the next articles!

Bibliographic Reference:

  1. GAO. (2012). Geospatial Information: OMB and agencies need to make coordination a priority to reduce duplication. (GAO-13–94). Washington, DC: United States Government Accountability Office Retrieved from http://www.gao.gov/products/GAO13-94.

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Melih Safa Çelik

Geomatics Engineering Undergraduate at Istanbul Technical University. Backend Developer at PoiLabs