My Tesla showroom visit


I popped into the Tesla showroom one day while walking around downtown Broadway Plaza in Walnut Creek , California— here’s my experience.






by Melinda Casino



Tesla recently moved into the location where the Izod Lacoste shop used to be in Broadway Plaza, Walnut Creek, California. It’s a relatively small space, but centrally located and very visible in the plaza, as it’s situated close to the street, and right across from the large fountain and sitting area:


Large fountain across from Nordstroms and central to the Broadway Plaza shopping area. Free Downtown Shuttle from BART stops here.

Planters and other botanical touches make this a pleasant place to meetup with people, stop with a coffee, or just take a kid to look at the fountain.

Three-quarter view of the Tesla showroom; you can see the central fountain on the right.

Tesla has created an attractive shop front, with red-and-white signage and flags.

I think the font used for the company name is meant to be futuristic; it reminds me a bit of something you’d see in Tomorrowland at Disneyland. (That’s a compliment.)


In fact, like Disneyland, the whole shop floor is “themed”. I did not take photos inside, however, you can just peak in and see the white, minimalist shelving with t-shirts and other Tesla-branded items for sale against the wall; over it hangs a huge color photo of a Tesla at speed on the roadway.

I screwed up some courage and walked in; I am not in the market for a Tesla but I had some curiosity and wanted to take a look.

I saw a little girl being given what I believed to be a brochure; as she was led away by her guardian, I smiled at the salesperson and said I was after the same thing the little girl had, meaning a brochure with details. What I did not realize was that Tesla produce kids’ games and crayons, and hand these out to kids to keep them happy whilst their parents check out the showroom cars!


Note it says “Activity Book” — I did not note this in the showroom!

I thought the Tesla starfish thing was a bunch of pens, and a highlighter; it is NOT. Those are crayons!

I shall enjoy the “Electric Word Search”.

The sales guy could not have been nicer; I didn’t catch a whiff of condensation from him the whole time we talked, and he did not try to give me a pre-canned speech. He pretty much listened to my comments and responded to them, I was very impressed by this.

He also laughed at all of my jokes, even the ones that weren’t that good.

That’s what I call great sales technique.

I asked him about his very faint accent and he informed me he was from France! Voulez-vous… this car is way out of my price range but thank you for treating me well!

I believe I looked at the Model S, which is a sedan— Forbes has a very good slideshow (and there’s always the Tesla website of course).

From the Tesla website.

I had a Starbuck coffee with me but the sales guy, to my surprise, said, “Would you like to sit in it?” WOULD I???

Made a joke about spilling the coffee in the cabin and set it aside — and then got into the driver’s side and MY GOD THIS IS A GREAT SMELLING CAR. It had black leather seats and a big, I mean huge, iPad-like display in the middle. I asked him if you didn’t want that, could you have a regular, old-fashioned car dashboard, and he said no, this is the only one we have. Good enough, I’ll have to get used to it, then.

I gripped the wheel while we were talking — I wanted to pretend I was driving, with ‘vroom-vroom’ noises and everything, but I had to act like an adult while he was talking to me, alas. Wheel is small, padded, and black with some steering-mounted controls. I didn’t take much more notice of anything beyond the tablet-type display and the steering wheel and the seat and my gosh it’s a cool car innit?

After that I asked to peek into the front cargo area and the back. He explained that if you want two additional seats facing backwards you could opt for that — like “rumble-seats” except not exposed, I guess.

I told him I was intimated by the showroom and he said something to the effect that they wanted people to feel they could wander in and have a look. He was exceedingly courteous and nice, probably one of the nicest car salespersons I’ve ever met.

So! If you’re in Walnut Creek and want to look at a beautiful electric motor, drop into this showroom, they’ll let plebs like myself sit in their showroom cars, so they’re alright in my book.

~ Fin ~