Feb 6, 2024How to Diagnose Trust Issues on Your Marketing TeamEver wanted to diagnose trust issues with your peers, cross-functional teammates, or direct reports? Trust is the most critical aspect of relationships, and the trust equation is a powerful way to analyze your relationships so you can focus on making them better. The trust equation is the sum of credibility…Product2 min readProduct2 min read
Jan 30, 2024How to Add Unique Value as a PMM“You have to add unique value.” A former colleague and I were chatting recently about the often-fraught relationship between product marketers and product managers, and this comment highlighted one of the important things every PMM needs to remember: you have to add differentiated, unique value to the conversation in order…Marketing2 min readMarketing2 min read
Jan 23, 2024Fixed Mindset Mistakes You’re Making as a MarketerWe can’t be strong marketers or strong leaders without a growth mindset. Carol Dweck popularized the notion of “fixed” vs. “growth” mindsets. If you have a growth mindset, you believe that you are capable of growth in your skills and capabilities. In contrast, if you have a fixed mindset, you…Marketing2 min readMarketing2 min read
Jan 18, 2024How to Stop Taking Work So PersonallyIt’s easy to take work personally. Our careers are such a big part of our lives, and we are humans, after all. We care about our work. We have egos, we care about perceptions, and so it’s natural to experience not just delight and joy from our work but also…Marketing2 min readMarketing2 min read
Jan 16, 2024Get in the GameAre you in the game? I wasn’t always. As the daughter of Chinese immigrants, I grew up respecting elders and not questioning authority. I was supposed to be obedient: do what I was told, don’t fight back. And I was told that if I worked hard, everything would work out. …Marketing2 min readMarketing2 min read
Jan 9, 2024How to Set Marketing KPIs in 8 StepsAs marketers and marketing leaders, KPIs are critical but are not always easy to set. Why are KPIs important? You’ll use KPIs to: Assess the success of your marketing plan Ensure that your marketing plan is sufficient for driving the necessary business growth Align leadership and cross-functional stakeholders on dependencies and their role in…Product Marketing3 min readProduct Marketing3 min read
Jan 8, 2024How to Build Visibility as an IntrovertVisibility is crucial, especially in remote and hybrid environments where you don’t always get facetime in meetings, hallways, or social gatherings. Like with any brand, we need to garner impressions and stay top of mind with senior leaders and decision makers. The need to increase visibility is one of the…Marketing2 min readMarketing2 min read
Dec 5, 2023Lessons to My Younger Self #10: It’s Okay to Admit You’re WrongI used to hate admitting I was wrong. I was that person who did all the research, all the analysis, and all the double-checking with cross-functional partners. I had to dot my i’s and cross my t’s to make sure that my recommendation was perfect. However, this made it so…Marketing3 min readMarketing3 min read
Nov 30, 2023Five Mistakes to Avoid in Marketing interviewsOver the last 15 years, I’ve interviewed hundreds of marketing candidates across numerous groups and companies. Whether they are interviewing for a new company or an internal job change, these are the top mistakes I see in candidates: 1. Don’t show enough interest in the role or the company To be considered for a role, I need to know that you…Marketing3 min readMarketing3 min read
Sep 26, 2023Lessons to My Younger Self #9: You Can’t Do it AloneWhen I took on my first head of marketing job at a startup, I wanted to do it all — myself. I owned the marketing function so people at the company would often come to me with marketing ideas. Whether it was about branding or out-of-home activations or Facebook ads…Marketing2 min readMarketing2 min read