What would you do if you knew you could not fail?

Consider that question for just a moment won’t you?

It was posed by Brene Brown in her incredible book “Daring Greatly”. She writes about how allowing yourself to be vulnerable, exposing your heart to risk and stepping into the void of ‘I don’t know if this will work’ is truly one of the most courageous things we as humans can do. That question popped in to her mind as she steeled herself for a true test of her vulnerability — taking the stage to present her now famous TedTalk.

What would you do if you knew you could not fail?

What would you do?

The fear of failure if one of the biggest dream killers I know of. I see so many people not even attempting to pursue what their heart really wants, or at best just dipping their toes in the water, not wanting to jump right in and get wet.

Because what if it doesn’t work?

Because what if I suck?

Because what if I don’t know what to do next?

Because what if people think less of me?

Because then I’ll be vulnerable, exposed, naked — and I don’t know if I can handle that.

As Brene walked towards the stage, a new question emerged and she whispered aloud,

“what’s worth doing EVEN IF I fail?”

What is worth doing anyway?

Take parenting as an example. A true test of our vulnerability on almost a daily basis.

Many of us would have experienced those “new parent” fears — what if I can’t do this, what if I’m a shitty parent, what if I don’t know what to do, what if I can’t provide for them, what if I can’t cope?

But deep within, for those of use who choose this path in life, we know it’s not really even a question.

It’s worth doing, even if…

So I want you to think about what other areas in your life you’re holding back on because you’re afraid to fail.

Maybe it’s going all in in your business.

Maybe it’s reconnecting with a loved one.

Maybe it’s making that big career move.

Maybe it’s finally taking charge of your health.

Maybe it’s all of the above.

And ask yourself — is it worth it even if…?

If you’re still not sure, maybe you need to really examine the ‘even if’ part.

What you may not realise is that this failure you’re so afraid of, is actually a choice.

A choice YOU get to make.

YOU get to define what failure is.

YOU get to decide at what point you’ve ‘failed’.

And YOU get to choose whether you’re going to even label it as a failure.

Whatever venture you’re pursuing in life — business, career, health, relationships, finances WHATEVER — it’s almost guaranteed that there will come a time when things go downhill. Where you don’t know what to do next, where you don’t know if you can keep going, where you don’t know if you’re really cut out for this.

But you get to decide whether or not you’re going to get up the next day and keep going.

You get to decide whether or not you want to fight for it.

You get to decide whether or not it’s worth it.

And you get to DEFINE what those decisions mean for you.

I don’t believe I will EVER fail.

And I don’t say that from a place of arrogance in the slightest.

I just choose to define failure in a way that means it is not something I will ever experience.

I will pursue some ventures that don’t work out, I will try some things that I then choose not to do anymore, I will miss some goals and then choose to set different ones, I will make some decisions that kinda suck, some things will take longer than I had hoped, sometimes everything will feel completely fucked up and I’ll just want to sit in the corner and cry.

But at NO point will I fail.

And at NO point will I be a failure.

Simply because I choose how to define those words in my world and I choose not to experience them. I instead try to focus on feeling grateful for the incredible lesson I’ve just learned to guide me to better decisions in the future.

So if you’re afraid to fail — ask yourself whether you could simply re-define what that means.

Would it really be a failure if it didn’t work out — or just an incredible learning experience?

At what point would you KNOW that you’ve failed — or is it just a question of getting back up again and trying again?

YOU get to choose,


And you get to decide,

what’s worth doing, even if….

It’s YOUR time for more.



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