Amateur Bloggers vs Professional Bloggers
It’s about your business mindset
After over 12 years of blogging experience, I can tell you there’s definitely a big difference between an amateur blogger and professional blogger.
Since making the switch to a professional blogger, the differences are even more obvious to me now.
Amateur Bloggers vs Professional Bloggers
Amateur Bloggers
An amateur blogger will spend hours creating content with a haphazard posting schedule and no distribution strategy without any idea how they might make money from it.
They hope that their posts will attract readers without doing much keyword research. They pray people will find their content even when they don’t actively promote it. Then, maybe, just maybe, they’ll land a client or be able to magically sign up for ad programs.
Amateurs rely on Google and organic traffic alone and chase after metrics like organic traffic and page views–which don’t necessarily improve the bottom line of their business.
And that’s the other thing–they treat blogging like a hobby, and don’t think about their business model.
When it comes to content creation, they’ll rely on one-click content generators that might get the job done faster, but don’t create posts that are targeted to their audience, so they fall flat in terms of results.
They buy all the tools that niche site and blogging “gurus” recommend, without understanding how to use them for a real strategy and seeing them as a shortcut.
They don’t realize there are no shortcuts to online longevity and making money from a business with blogging.
Professional Bloggers
On the other hand, professional bloggers have a clear strategy.
They know the blog isn’t the business; it’s a part of the business and just one income-generating stream.
They know who their audience is and create content targeted toward them that drives action.
While they might use AI to speed up their process, they don’t copy paste content from one-click generators without editing it and ensuring it’s actually relevant to their target audience.
They focus on creating content for the real humans that they know will read their blog because they understand how to use SEO to attract readers, not just search engines.
Professional bloggers don’t only rely on Google. They don’t only rely on Pinterest. They don’t only rely on Facebook.
They use different channels and understand their customer’s journey and how each channel fits into their marketing funnel.
They understand blogging is one piece of an overall strategy.
How I Switched From Amateur to Professional Blogger
For years, I was an amateur blogger. I didn’t edit posts or target specific keywords. I had no clue who my audience was.
But as soon as I realized that the blog itself wasn’t my business, everything changed.
I started treating it like an asset and distribution channel that was part of my overall business model.
Now, I don’t judge the success of my business based on how many page views I get or how many impressions I rack up in Google Search Console. I track whether my content is attracting my target audience and if it’s getting me leads for my bigger business.
The difference?
It’s about recognizing your blog isn’t your business. It’s a tool.
Blogging professionally isn’t about “making money blogging.”
It’s about using it to further your bigger business goals.
