Melissa PackhamHow Brands Can Behave Ethically and Strategically In Times of CrisisAmidst the global COVID-19 crisis, we’re seeing all sorts of different behaviour from brands. I wanted to talk about how brands can behave…Jun 29, 2020Jun 29, 2020
Melissa PackhamThe Dark Side Of Bundles With Big Discounts: Why They’re Bad For Both Customers And BrandsBig bundles of online courses with huge discounts can reveal some of the very worst tactics of manipulation.Jun 29, 20202Jun 29, 20202
Melissa PackhamWhy You’ll Only See Round Numbers In My Pricing And Why You Might Want To Consider It Too — A…Psychological pricing is used to subliminally manipulate customers to buy. Is this really ethical? I think we can do better than that.Jun 22, 2020Jun 22, 2020
Melissa PackhamGot A Case Of Brand Shiny Object Syndrome?We’ve all been a victim of it.Apr 27, 2020Apr 27, 2020
Melissa PackhamWhy Brand Purpose Will Mean F*ck All If You Don’t Live By Your Values — A Brand Is Not A LogoBrand values run through your company, with every decision being pinned to it. Brand purpose without alignment to values is just lip…Oct 20, 2019Oct 20, 2019