3 Amazing Social Media Tips To Help You Grow Your Audience
Social Media platforms like Facebook, Instagram and Twitter just to name a few, have completely changed the way businesses go about marketing and lead generation. Once upon a time, companies would have to spend extensive budgets on TV Ad Campaigns just to get their brand out in the public sphere. These days, many companies are spending little or nothing to market their product, service or brand because they use social media. However, that marketing strategy can only work if you know exactly how to do it so here are the top three tips you need to know to grow your audience on social media.
Decide on a few social media platforms to use effectively based on the type of business that you’re in. For example, if you are a graphic designer, your work is primarily visual so you may want to focus on Instagram, Pinterest and Facebook. If you are a life coach, your work is more about words and audio so you may want to focus on Twitter, Facebook and Youtube. Also plan out your first couple of posts before you even start an account to ensure consistency.
Know How To Post
What you post as well as the captions you use are very important. Understand the peak hours for posting. These are usually 6–9am, 11–12noon and 4–5pm. You want to post when or right before people generally have free time in the day namely, as they wake up, at lunchtime and after work/school. It is also necessary to understand the terms used and when to use them, such as followers, hashtags, mentions, direct messages, subscribers ect.
Turning Your Audience Into Customers
When someone follows you, follow them back. When someone comments under your picture, reply quickly. It’s important to interact with your audience. That is how brand loyalty develops. When the opportunity arises, message your audience individually by name and give them a call to action such as “Go to xyz.com now to get a free discount”. Use this as a strategy to capture their email address and other contact information. Contact them at a later date to convert them into a customer.
Social Media can be a fantastic tool if used correctly. Some of the best social media platforms are Facebook, Instagram, Twitter, Pinterest, Youtube and LinkedIn. Find out which ones cater best to your target market. Follow these tips and you’ll be on your way to generating booming business at little or no cost through social media.