In July, I left my wonderful community and work at Wolff Olins to pursue my next project: purpose.
My purpose, my reason for being: to help people live their deepest selves.
Living your deepest self is about connecting to the core of who you are — the things that make you, you. It isn’t about absolute or constant knowing. It’s a fluid and uncertain space that changes as you change.
Living your deepest self is a lifelong practice but for me, it started with coming out — being deeply honest about who I was and how I connected with people.
I’m learning how to live my deepest self.
By being with people without the need for labels.
By getting comfortable with not knowing.
By breathing still instead of going for a sprint.
By noticing new things when I could be on autopilot.
By taking months off without a deadline.
By doing more by doing less.
By following a vision not just a 9–5.
It’s by truly practicing what we preach that we can inspire others to do the same.
I’m passionate about helping people unlock how they really are —what they love, what they’re good at, but also what they afraid of, what they’re not so good at.
Making this leap to living your deepest self is hard. I asked myself, “This is my purpose, but is it commercially viable?”
As my friend, colleague and coach Morgan Holt recently said to me, “If you do what you love, you’ll be good at it. If you do what you’re good at, you’ll create value. And business will find you.”
I believe helping people live their deepest selves creates powerful leaders. Leaders who have a strong understanding of themselves and how they can use their super powers to meaningfully impact the world.
I encourage you to have a go. Think about:
- What do you love doing? What can’t you not help doing? And why?
- What do you think you’re good at? When do you feel most in a state of flow? And why?
- What are you afraid of? What do you think might be getting in the way? And why?
- What’s one big change you’d like to make to your life that would have the biggest impact on the world? And why?
Then finish this sentence: I exist to…
Taking the time to reflect will help you live a deeper life with greater impact on yourself and the world.
She’ll be teaching a General Assembly class on Finding Your Dream Job on 23 November.
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