Good article, thanks for sharing! Best startup advice has been based on where I am with my business. When I was still thinking about starting my company a friend said, “those who cannot risk everything cannot experience everything”. Later I was told, “no balls, no babies”. More recently I take the advice from Kevin Plank, “When the map and the terrain don’t match, follow the terrain”. All great advice, but again it is relative to where you are in your venture.