The world of logo design is becoming important to many different aspects of branding and perception of your business. So why is it that the most famous of designs that we come across are not done by more women? Let’s take a look at some of the best logo designs by woman.
Female Graphic Designers
Firstly let’s look at the facts
· In the UK, 70% of graphic design courses are women, to the 30% of men.
· In the industry of graphic design only 44% of women are present.
So why is this not reflected in the graphic design field? It is far more common to read an article highlighting designs by male designer’s, than when searching for the opposite sex. There is not a shortage of talent from the female designer’s.
Logo’s design by female designers
Having a well-made company logo design from the offset can prove invaluable for your brands image. It can communicate the personality of your business with just a simple font change or the use of color over black and white.
When thinking of Google’s rebranding in September 2015, it was not exactly a quick process. With many designs and trailing it was certainly a long development process overall. With new means of marketing your business, having a logo which is flexible can pay dividends.
The best in my opinion of logos designed by women showcase the aforementioned qualities a good design should possess. With touches of elegance or unexpected humor add to certain more sensible brand. Let’s begin with the earliest of those.
1925: Chanel logo by Coco Chanel
Coco Chanel the powerhouse of fashion design certainly knew how to communicate through imagery to her target audience. With the design of the famous logo standing the test of time, the simplistic design subtly refers to one of two stories. Either the ‘double c’ design was based on her initials along with her co-founder Arthur Capel, or the design is from the stained glass windows from the Château Crémat in Nice. The strong bold lettering, combined with the simplistic ‘double c’ back to
back, make it one of the most distinguishable fashion brands in the world.
1971: Nike logo by Carolyn Davidson
Carolyn Davidson was a graphic design student at Portland State University, when she met Phil Knight (Nike, Inc. Owner) Knight had offer to pay Davidson to do some freelance work for his company, Blue Ribbon Sports (later Nike, Inc) Davidson was offered $2 per hour for the work that she completed.
Knight was not overly exuberant with the design but said ’I don’t love it, but it will grow on me.’
Sure enough it did, with the Nike brand worth $15.9 billion. It shows how brilliant this design is as it has not changed the famous swoosh.
Crane & Co logo by Louise Fili
Louise Fili is an Italian-American graphic designer, whose logo designs are very elegant. This design exemplifies my point of the elegant design style, the Cs are cradled by the ampersand. The inspiration derives from the flowing river where the mill was located.
2000: Tate Logo, directed by Marina Willer
Marina Willer the creative director behind the Tate brand identity development with chairman Brian Boylan at Wolff Olins. The most frequent styles of the logo come in either standard, blurred, faded and halftone, which appear to fade in and out focus. Having developed a dynamic brand logo back in 2000 was very much ahead of the times.
2013: Whitney Museum logo by Marieke Stolk, Erwin Brinkers and Danny van den Dungen
Stolk Brinkers and Dungen of Experimental Jetset worked together on this project. ‘Responsive,’ it has the easily distinguishable ‘W’ the even when used in certain other applications.
2015: Hill and Friends logo by Georgia Fendley of Construct
Very much a quirky design with added personality, created by Georgia Fendley of Construct, is the opposite of what is considered the norm in the fashion industry. Having a smiley face in place of where the bag closes and in which the eyes have metal screws rotate through. Adds a little touch of humor in a quirky manner.
Black and White Logo Design
Do you notice the other running theme in these logos? They all are black and white designs.
Using the combination of black and white can be beneficial as the contrast can be really eye catching! A black and white design is also timeless and will never go our of fashion. Black and white is also clean and will work well on lots of different backgrounds from your website to a leaflet design — its abilities are endless!
Just looking at the designs above displays the variety of black and white logo designs for all sorts of businesses. These designs are all still current designers today still agree that one of the best ways to stand out in a world full of colour is to beat them and not join them. Why not try a black and white effect in on your business logo design Duality has become the name of the game, giving us every reason to try it ourselves to see the effect.