Melissa ZeloofinironSource LevelUpSpectator-Participation: the next step for gamingThe concept of interactive spectatorship is not new to gaming, but in 2019 it has become a buzzword, tipped as the next big thing. With…Dec 3, 2019Dec 3, 2019
Melissa ZeloofinironSource LevelUpCloud gaming won’t have the impact many expect, but every cloud has a silver liningWith the gaming industry set to reach $90 billion by 2020, can the cloud take it to new heights?Oct 3, 2019Oct 3, 2019
Melissa ZeloofinironSource LevelUpWhat Mary Meeker’s latest report says about the mobile games industry in 2019 and why it mattersWhat does Mary Meeker say about the future of the mobile games industry?Jul 7, 2019Jul 7, 2019
Melissa ZeloofinironSource LevelUpBrands kicking butt with mobile appsRetailers are still struggling to find their place in the mobile world, contemplating which path to take: mobile web, mobile app, or both.Jun 12, 2019Jun 12, 2019
Melissa ZeloofinironSource LevelUpWhy marketers should be leveraging playable adsWhile it makes sense for gaming apps to use this ad unit, what about other genres of apps?Jun 12, 2019Jun 12, 2019