Color Psychology: What do each color represent?

Mellyssa Angel Diggs
1 min readJun 12, 2024

What do each color represent to users and the audience? Colors are used in high level branding. for different top industries. This is where is starts when choosing the colors for your brand.

WHITE |

Pure, Simplicity, Peace, Clarity, Cleanness, Minimalism used for Tech, Medicine and Wellness.

PINK |

Nurture, Softness, Feminine, Sentimental used for Toys, Beauty, Lingerie.

ORANGE |

Bright, Fun, Friendly, Playful, Lively, Energy used for Logistics, Fitness and Technology.

YELLOW |

Optimism, Friendship, Positive, Caution, Cheerfulness used for Education and Digital.

RED |

Loud, Anger, Danger, Stop, Passion, Strength, Excitement used for Retail and Health.

PURPLE |

Nostalgic, Calming, Quality, Authenticity used for Design, Technology and Luxury.

BROWN |

Honestly, Simplicity, Earthiness, Nature used for Organic, Originality and Home.

BLUE |

Trust, Calm, Duty, Efficiency, Communication, Logic used for Finance, Health, Insurance and Technology.

GREEN |

Nature, Money, Security, Growth, Rebirth, Stability, Endurance used for Outdoors, Health and Economy.

BLACK |

Power, Bold, Classic, Sophistication, Death used for Automotive and Finance.

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Mellyssa Angel Diggs

Graphic Designer | Founder of Ai-Konic Graphics | Content Creator | Artist | writing on my blog, theoccasionalother.com