Melissa Newball

User research is the systematic study of the goals, needs, and capabilities of users so as to specify the design, construction, or improvement of tools to benefit how users work and live.

You’ll want to structure your survey in a way that minimizes the number of people dropping out. One technique that may help, called the funnel, is where you ask basic, general questions at the beginning, more complex questions in the middle, and then return to general questions at the end. You still want to make sure that the questions follow a logical order, because it might get confusi…