Note the subtle but important difference from what most pitch advice tells you, which is to start with “the problem.” When you assert that your prospects have a problem, you put them on the defensive. They may be unaware of the problem, or uncomfortable admitting they suffer from it.
The Greatest Sales Deck I’ve Ever Seen
Andy Raskin

I so agree with this. I’ve always resisted the problem/solution cliche in startup pitches. It’s so limiting and falsely comprehensive.

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