The other thing I find myself thinking while using Instagram Stories is just how vital the open-to-camera element is for Snapchat.
Trading ‘Stories’
M.G. Siegler
16018

So right on. It instantly puts you in creation mode whereas opening to a home feed like in Ig instantly and compellingly puts you in consumption mode. Snapchat deserves huge credit for its creation/consumption ratio. Ironically a lot of people see Snap as emblematic of Gen Z narcissism. I see it as a hopeful sign of a generation of creators.

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