Spartan Group launches Spartan Labs with $100M in funding to build with portfolio companies and advisory clients

Web3 venture capital needs to bring more than just capital

Melody He
The Spartan Group
3 min readMar 16, 2022

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Photo by Sseeker on Unsplash

Asia’s first Web3 venture building studio with a unique approach of bridging Web2 operational excellence and Web3 ideas and technology know-how.

Spartan, a startup ourselves, was founded five years ago based on the single idea that we can provide unique value to the best entrepreneurs in Crypto. Unlike most VCs, we built a platform that offers both crypto savvy capital and world-class professional advisory work. We also raised capital from a unique LP base globally so that these LPs can leverage their expansive networks for our portfolio companies; our investment research team spends endless hours deep diving into the latest applications and technologies in Web3; our advisory team brings over 30 years’ professional experience from the world’s top tier firms to help our Web3 startup founders.

We pride ourselves in our ability to roll up our sleeves and become part of our clients’ teams during the times they need us the most — be it launching tokens, designing distribution, developing business strategies, communicating with investors and even helping with the hiring of critical team members in Asia, where we are based. We’ve worked with some of the biggest projects in the world covering layer 1s, NFTs, metaverse, Defi, DAO, when they were early in their journey: Origin Protocol, Blockstack, Solana, Flow (Dapper Labs), Qredo, BitDAO (Bybit), Pintu, WilderWorld and many more.

Nothing is more gratifying than seeing our work having an impact on our clients’ and portfolio companies’ path to success. We deeply understand that our own success is only possible if our work can help these entrepreneurs gain an edge — build better products, hire bigger teams and grow their ecosystem faster.

Over the past years, we have experienced crypto-based projects that went from lofty ideas to mainstream adoption. Web3 is now where the world’s top talents are migrating towards. As founders, we also know how different building in Web3 is compared to Web2. Unlike standalone Web2 companies, projects in Web3 are deeply interconnected and interdependent on a much bigger ecosystem — the tech, the product, the data, the community, the exchanges, the liquidity providers, and of course, the TOKENS!! What empowers Web3 companies to move much faster than Web2 companies also presents a steep learning curve for anyone moving into the Web3 space.

With the network of clients and portfolio companies we have built over the past five years, inspired by hundreds of entrepreneurs around us, we are proud to announce the launch of Spartan Labs — a Web3 venture-building studio. Spartan Labs will focus on working with the best entrepreneurs and operators to build together with our portfolio companies and clients.

For such an important initiative, we knew we had to find someone with a unique experience, expertise and network to lead this — we are excited to share that Shaun Heng will join Spartan Group as Head of Spartan Labs.

Shaun has a rare combination of experiences that make him the perfect fit to lead Labs at Spartan. He is an experienced company builder and is passionate and knowledgeable about Web3 and crypto. He also has an extensive network among both the crypto community and traditional startups and VCs especially in Singapore and SEA. All of these will be especially helpful for Web2 companies and operators when they need guidance in transitioning Into Web3. He’s an entrepreneur, a team builder, a growth expert, and a financial professional with years of experience. Everyone who has worked with Shaun has been impressed by his creativity and his execution driven approach. We will put our full force behind Shaun to support the success of Labs.

If you are interested in diving into Web3, we’d love to be your diving board and give you the spring you need to make a real splash!

Photo by Brock Wegner on Unsplash

Melody, Kelvin and Casper

Spartan Co-Founders

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Melody He
The Spartan Group

Partner of Spartan Group. Building real businesses on the blockchain