Melody KohinBetter EverydayBe Like Water — A Guiding Principle for Consumer Product“Be formless, shapeless, like water.” — Bruce Lee4 min read·Jun 24, 2020--2--2
Melody KohinBetter EverydayReflecting On Parenthood & EntrepreneurshipWhen my husband and I welcomed our newborn son to the world this April, it was probably the most exciting and magical moments we have ever…5 min read·Jul 31, 2019--1--1
Melody KohDoubling DownAlmost a year and half ago, I decided to take on a new challenge and joined NextView as a Venture Partner. I was excited about this new…3 min read·Mar 5, 2019----
Melody KohinBetter EverydayMaking Your First Analytics HireRecently, I’ve been working with a few of our portfolio companies to help them think about how to recruit and interview their first…6 min read·Feb 21, 2019----
Melody KohinBetter EverydayHow to Build A Great Product Before Hiring Your First PMMost startups don’t have the luxury of hiring an experienced PM early in their journey — so many founders have to brutal force figuring it…5 min read·Jan 16, 2019--3--3
Melody KohinBetter EverydayIf CAC is the New Rent, How should You Operate Differently?Five to ten years ago, it was thought that digitally-native brands and e-commerce retailers had a distinct cost advantage because they…4 min read·Oct 2, 2018----
Melody KohinBetter EverydayWhat Would It Take to Get to an 80% E-Commerce Future?We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. —…7 min read·Jul 19, 2018--1--1
Melody KohinBetter EverydayWhy Startups Should Care About Creating a “Winning” Product ExperienceOne day while I was walking back to the NextView NYC office with my lunch in hand, and I noticed that I was in an especially good mood…5 min read·Jun 13, 2018----
Melody KohinBetter EverydayWhat I Learned Building a Hiring Machine at Blue ApronWhen I first joined NextView, I was immediately drawn the talent pillar of our Platform. Hiring great talent (and doing it efficiently) is…5 min read·Apr 26, 2018----
Melody KohinBetter EverydayWhy Delight Matters: The Case for Building Thoughtful & Clever Product ExperiencesWhen it comes to allocating resources, the easiest types of product initiatives to justify and prioritize are those that fulfill the…6 min read·Mar 20, 2018--1--1