Melody KohinBetter EverydayBe Like Water — A Guiding Principle for Consumer Product“Be formless, shapeless, like water.” — Bruce LeeJun 24, 20202Jun 24, 20202
Melody KohinBetter EverydayReflecting On Parenthood & EntrepreneurshipWhen my husband and I welcomed our newborn son to the world this April, it was probably the most exciting and magical moments we have ever…Jul 31, 20191Jul 31, 20191
Melody KohDoubling DownAlmost a year and half ago, I decided to take on a new challenge and joined NextView as a Venture Partner. I was excited about this new…Mar 5, 2019Mar 5, 2019
Melody KohinBetter EverydayMaking Your First Analytics HireRecently, I’ve been working with a few of our portfolio companies to help them think about how to recruit and interview their first…Feb 21, 2019Feb 21, 2019
Melody KohinBetter EverydayHow to Build A Great Product Before Hiring Your First PMMost startups don’t have the luxury of hiring an experienced PM early in their journey — so many founders have to brutal force figuring it…Jan 16, 20193Jan 16, 20193
Melody KohinBetter EverydayIf CAC is the New Rent, How should You Operate Differently?Five to ten years ago, it was thought that digitally-native brands and e-commerce retailers had a distinct cost advantage because they…Oct 2, 2018Oct 2, 2018
Melody KohinBetter EverydayWhat Would It Take to Get to an 80% E-Commerce Future?We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. —…Jul 19, 20181Jul 19, 20181
Melody KohinBetter EverydayWhy Startups Should Care About Creating a “Winning” Product ExperienceOne day while I was walking back to the NextView NYC office with my lunch in hand, and I noticed that I was in an especially good mood…Jun 13, 2018Jun 13, 2018
Melody KohinBetter EverydayWhat I Learned Building a Hiring Machine at Blue ApronWhen I first joined NextView, I was immediately drawn the talent pillar of our Platform. Hiring great talent (and doing it efficiently) is…Apr 26, 2018Apr 26, 2018
Melody KohinBetter EverydayWhy Delight Matters: The Case for Building Thoughtful & Clever Product ExperiencesWhen it comes to allocating resources, the easiest types of product initiatives to justify and prioritize are those that fulfill the…Mar 20, 20181Mar 20, 20181